Privacy Policy
At www.thebwco.uk (the “Site” or “we”), we collect and manage user data according to the following Privacy Policy.
Data Collected
We collect information you provide directly to us. For example, we collect information when you create an account, subscribe, participate in any interactive features of our services, fill out a form, request customer support or otherwise communicate with us.
We refer to any information about an identifiable individual (including the information below) as “Personal Information”.
The types of information we may collect include your name, billing address, shipping address, email address, payment information including credit card information, version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, how you interact with the Site and other contact or identifying information you choose to provide.
We collect anonymous data from every visitor of the Website to monitor traffic and fix bugs. For example, we collect information like web requests, the data sent in response to such requests, the Internet Protocol address, the browser type, the browser language, and a timestamp for the request.
We also use various technologies to collect information, and this may include sending cookies to your computer. Cookies are small data files stored on your hard drive or in your device memory that helps us to improve our services and your experience, see which areas and features of our services are popular and count visits. We may also collect information using web beacons (also known as "tracking pixels"). Web beacons are electronic images that may be used in our services or emails and to track count visits or understand usage and campaign effectiveness.
Use of the Data
We only use your Personal Information to:
- Load the Site accurately for you;
- Perform analytics on Site usage to optimize our Site;
- Provide products or services to you to fulfil our contract, to process your payment information, arrange for shipping, and provide you with invoices and / or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We employ industry standard techniques to protect against unauthorized access of data about you that we store, including personal information.
We do not share personal information you have provided to us without your consent, unless:
- Doing so is appropriate to carry out your own request.
- We believe it's needed to enforce our legal agreements or that it is legally required.
- We believe it's needed to detect, prevent or address fraud, security or technical issues.
Disclosure for business purposes
We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
We may share your Personal Information with Shopify for business purposes.
We use Printful to manufacture and customise the products on the Site. You can read more about how Printful uses your Personal Information here: https://www.printful.com/policies/privacy.
We may share your Personal Information with Printful for customising, processing and delivering your orders, and for business purposes.
Sharing of Data
We don't share your personal information with third parties other than as disclosed above.
Aggregated, anonymized data is periodically transmitted to external services to help us improve the Website and service.
We may allow third parties to provide analytics services. These third parties may use cookies, web beacons and other technologies to collect information about your use of the services and other websites, including your IP address, web browser, pages viewed, time spent on pages, links clicked and conversion information.
We also use social buttons provided by services like Twitter, Instagram, LinkedIn, YouTube, Pintrest and Facebook. Your use of these third party services is entirely optional. We are not responsible for the privacy policies and/or practices of these third party services, and you are responsible for reading and understanding those third party services' privacy policies.
Opt-Out, Communication Preferences
You may modify your communication preferences and/or opt-out from specific communications at any time. Please specify and adjust your preferences.
Security
We take reasonable steps to protect personally identifiable information from loss, misuse, and unauthorized access, disclosure, alteration, or destruction. But, you should keep in mind that no Internet transmission is ever completely secure or error-free. In particular, email sent to or from the Sites may not be secure.
Behavioural Advertising
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:
- We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here:
https://www.google.com/intl/en/policies/privacy/.
You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
- We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may consent to, depending on your location).
About Children
The Site is not intended for children under the age of 16. We do not knowingly collect personally identifiable information via the Site from visitors in this age group.
Changes to the Privacy Policy
We may amend this Privacy Policy from time to time. Use of information we collect now is subject to the Privacy Policy in effect at the time such information is used.
If we make major changes in the way we collect or use information, we will notify you by posting an announcement on the Site or sending you an email.